Where you must use keyword phrases

A. Title Tag :
The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase

B. Description Tag :
If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you've a good chance that Google will display your description in the results

C. Headings & Subheadings :
The tags that are used throughout an article should contain keywords. So a heading of "Our new product range" is poor; "Our new range of vegetarian dog food" is better

D. Body Copy :
The writer should understand what the keyword phrases are and use them in natural language on the page.

E. Links on The Page:
The words used in live links tell the search engine what "this page" is about and also what the "linked-to page" is about.

F. Alt text :
For every image, write an alt attribute tag, good for both accessibility and optimization
Additional areas/places

G. References at the bottom of the article.

H. Add a takeaway box.

I. Link title.

J. Testimonials from satisfied customers.

K. Signature box at the end of the article.

Reference : Click here.