Wednesday, July 30, 2008

5 Tips to Boost Your Adsense Revenue

Google AdSense program has made it easier for webmasters to make money through a website. Webmasters who run an AdSense campaign will display Google's contextual Ads relevant to the content of their sites and thus encouraging visitors to click the ads and earn money for each ad click.

However you will earn very little AdSense revenue if you don't know how to optimize your AdSense ads on your website. Here are some tips to increase your AdSense earning:

[1] Focus on one Adsense ad format. The Large Rectangle (336X280) ad format seems to work better than other ad formats because this format tends to result in higher click through rates (CTR). Another reason is that the ads will look like normal web links that visitors use to click on them. It doesn't matter whether the visitors know that they are clicking AdSense ads or not, as long as there are clicking, you earn AdSense commission.

[2] Create a custom palette for your ads. Select a color that matches your website's background. If your site's background is white both, the color of ad border and background should set to be white too. Also the color of the ad title should be similar to coloe of the links in your website. This is to make your AdSense ads look like it is part of the web pages. Again, this will boost AdSense CTR.

[3] Don't place your AdSense ads at the bottom of your webpages because it is proven to be less effective. Displaying your AdSense ads at the bottom is like hiding your AdSense and thus leads to low CTR and AdSense revenue. Try to put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you see your earnings.

[4] Try to place your AdSense ads near rich content as visitors main focus usually are your content. There are several ways to insert AdSense ads into your content and one of the ways is place your AdSense just after the end of your content.

[5] Try to automate the insertion of your AdSense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, name it as “AdSense text”, and upload it to the root directory of the web server. Then use SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. There are other ways to optimize your AdSense that produce high CTR also. You can learn more tricks by reading in AdSense and webmaster forums.

SEO 5 Minute Guide

This is a 5 minute SEO (Search Engine Optimization) guide to help your site get indexed and listed in the major search engines.

We will only discuss the most importance areas to get your website properly indexed by the search engines. The areas that we are going through are the :
1. Title Tag

2. Meta (Description and Keywords) Tags

3. Body Tag

A brief description of what you should write in the body text of your main (index) page.

This is just a very brief description, but it will however be very useful to the beginner web designer to get a better understanding of the basics on how to get your website indexed and listed at the search engines.

Title Tag:
The first thing you need to do is identify the keyword phrases that are relevant to your company, products and services, when you have decided on your "Keyword Phrases" you need to put then in tour page's title tag.

The title tag is definitely the most important tag in the header section of your web page. The title tag is displayed in the blue bar at the top of your browser (SEO - Basic search engine tips - How to get indexed and listed at search engines). The title tag is a one-line describing your business, and it includes the most keywords. The search engines place a lot of relevance on the words contained within the tag, so be sure to include your targeted keyword phrases.

Tip: - The title tag should not exceed 60 characters.


Description Tag:
The description tag is used to describe your web page/ Business. Some search engines will use this information to summarize your website in their search listings. It is again of utmost importance that you also include your keyword phrases in the description tag.

Tip: - The description tag should provide a 25-30 word description of your website.


Keyword Tag:
The keyword tag should of course include the "Keyword Parses "That you are targeting in order of importance. Start with the most important and then proceed to less important but still relevant keywords. Do not include keywords that are not relevant to them of your site.

Tip: -Don't repeat any word more then 3 times within the keyword tag

Body Tag
In the body tag section of your website, you should describe and explain the nature of your business, products, scope of the website, etc.

You should generally include around 500-600 words in this area.

Make Sure to repeat your "keyword phrases" a few times so that search engines will consider these to be very important and relevant to your website. For nearly all search engines content is still king, and having lots of quality content will help you to increase your ranking with the major search engines.

Submitting To The Search Engines:
Once your web page is fully optimized, it is time to submit it to the major search engines. Although there are hundreds of search engines on the Internet, only a handful are truly important.

The top three search engines are:
Google.com
Yahoo.com
MSN.com

Note:
It's recommended that you submit your website to the search engines manually instead of using any automated submission tool, because some search engines regard (View) those as spam, and won't list your site. Keep in mind that it can take months before you get listed, so be patient.

Submitting To Directories:
Search engines need a starting point. That's why human edited directories are important to be listed in. There are 3 major web directories at this moment:

DMOZ - Free listings.

The Yahoo directory - Free listings for non-commercial sites.

Look smart (Zeal directory) - Free listings for non-commercial sites.

Improve Link Popularity

Link popularity is the total number of Websites that link to your site. Good link popularity can dramatically increase your Website traffic. Well-placed links are an excellent source of consistent and targeted traffic. And due to recent developments, they can even generate additional search engine traffic to your site.
Most of the major search engines now factor link popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings. You cannot get high link popularity by submitting your Website to thousands of FFA (Free For All) link pages. Improve link popularity of your website by adding links from important Websites. This have a greater effect on your link popularity and your search engine rankings.

Successful link exchange tips:
[1]. Search engines value links to and from sites that offer quality information on pages that are not overloaded with advertisements and pop-ups. If you link to a high-traffic volume site that is poor on relevant content, it is unlikely you will see an improvement in your search engine ranking.

[2]. Link to sites that compliment the topic or category of your site, thereby offering the web visitor more information on a relevant topic. This is sure to boost your search engine ranking and pull in more qualified visitors to your site from those that link to you.

[3]. The more quality links to relevant sites that you have, then the better your search engine ranking and traffic volume will be.

[4]. A consistent ongoing campaign of link exchanging is vital to your success. Not only should you look to build link volume, but you should also look to constantly review the links you have in place to keep them fresh and up to date.

[5]. Use keyword phrases in the link text. Links to your site with 'click here', 'please visit our sponsor', 'check this out' or similar phrases can lower your ranking.

[6]. Do not get links from link exchange sites and link farms. Link farms are networks of heavily cross-linked pages on one or more sites, with the sole intention of improving the link popularity of those pages and sites. All of the major search engines consider such links as Spam, so stay clear of these types of links.

[7]. Before approving a link exchange partner, consider where your link will be posted on their site. If it's posted on some obscure page that no human could possibly ever find, then you may want to reconsider accepting his or her link.

[8]. You should not go overboard in the quest of getting more and more links. Quality should not be sacrificed at the cost of quantity.

Social Networking

Social networking is obviously very popular online today.

Unlike general networking sites like MySpace and Facebook, there are a number of smaller networks that focus on professionals and businesses. These sites can be an excellent place to gain some exposure and to communicate with other entrepreneurs.

Here is a quick look at 10 networking sites that should be considered by Entrepreneurs.

LinkedIn.com
LinkedIn has quickly become the leading social network that specializes in professionals. Many users have their resume posted on their profile and a growing number of employers are using LinkedIn as a recruiting tool. Entrepreneurs who are not looking for jobs can still use LinkedIn as a great resource for meeting other professionals and gaining some exposure for their own work.

PartnerUp.com
PartnerUp is dedicated to helping entrepreneurs find joint venture partners, co-founders, executives, and board members. You can either post your opportunity or search the listings placed by other entrepreneurs. There are networking capabilities through forums and an Ask a Question feature.

Konnects.com
Konnects focuses on professional networking by giving each member their own profile page. You can join communities, get to know other members, and just generally network with other like-minded professionals.

Ryze.com
Ryze has been around for a while but isn’t as well known as some other networking sites. On Ryze you’ll get your own profile page that can be customized, you can add friends, leave messages for others, and join groups.

Biznik's.com
Biznik’s tagline is “Business networking that doesn’t suck.” Their approach is aimed more at entrepreneurs and business owners than employees looking for a job. There are a number of different communities for major cities in the U.S.

Cofoundr.com
Cofoundr is a private community for entrepreneurs. It obviously intends to help members find co-founders, as well as to build teams and network with other entrepreneurs.

StartupNation.com
StartupNation is a community site for entrepreneurs that includes networking aspects. The forums are very active with a wide range of topics being discussed. StartupNation also includes a number of articles relevant to entrepreneurs.

Upspring.com
Upspring aims to provide businesses with an opportunity to increase exposure and attract more customers. Members can register for free to get a profile page, join groups, and network with others. There are also premium options for a monthly fee.

FastPitch.com
Fast Pitch claims to be the fastest growing social network for professionals. You can set up your own profile page and network with other professionals.

Xing.com
Xing has a large and active community of professionals. You can network in many of the same ways as you can with the other sites listed here.