Web Analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services.
Web analytics technologies
There are two main technological approaches to collecting web analytics data. The first method,
a. Logfile Analysis, reads the logfiles in which the web server records all its transactions. The second method,
b. Page Tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.
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